HTML5 Boilerplate Case Study: 400Hitter
Business Websites
For more than 10 years, 400Hitter has provided powerful web-based tools for league commissioners and managers to quickly and easily provide statistics, rosters, schedules, results and more for their baseball leagues.
400Hitter:
- Can be setup and configured for your league and organization.
- Allows managers to setup team sites in seconds.
- Allows commissioners to organize their league with ease using the commissioner tools.
- Allows managers to enter their rosters at the start of the season and then add their player stats quickly and easily after each game.
- Gives media outlets RSS feeds and automated emails of linescores and standings.
- Provides site widgets, web services and data feeds, offering a variety of integration.
But 400Hitter needed a redesign. Badly, quickly and right away.
This is what the site looked like before:
This is what they will be replacing it with:
In less than five business days, Matt Walker designed the site and created the brand using Photoshop and Illustrator.
When he finished, he handed it over to one of our developers who transformed it into HTML, CSS and Javascript for the client to implement.
He did this in less than six hours, using HTML5, CSS3 and jQuery provided via the outstanding HTML5 Boilerplate system developed by Paul Irish.
Basically, the HTML5 Boilerplate removes 95 percent of the repetitive work to set a solid structure and base for a website.
We through in a standard 1008 pixel-wide, 24-column, 10 pixel-gutter grid, and this allowed us to deliver the client the completed project in less than half the time it would normally take.
About Cody Swann
Cody Swann is an entrepreneur, developer, strategist, banged up ex-football walk-on, retired body builder and former journalist born and raised in South Florida. He currently splits his time between his hometown of Stuart, FL and Los Angeles, CA. Cody founded Gunner Technology, a highly sought after digital agency, specializing in helping companies maximize profits through custom web development, technology efficiencies, social media strategy and search engine marketing.
As a manager and developer at ESPN for nearly six years, Cody led development and vision for two of ESPN’s most popular online features: Sports Scoreboards and GameCasts. Additionally Cody oversaw all aspects of MyESPN and ESPN’s social network, ESPN Fan Profiles. Cody worked with Technology, Editorial, Sales, Marketing and relevant business stakeholders to mold ESPN’s social media strategy, develop custom applications for it and execute it. Under his direction, ESPN successfully ported large portions of its core product from a proprietary Java stack to an open source Ruby on Rails stack, capable of standing up and performing under the tremendous load world's most popular sports site delivers.
Cody began forging his technological knowledge more than 10 years ago, developing and designing websites in college. His development work has included web development, web design, content writing, digital photography and digital video production for award-winning sites like Gainesville.com, GatorSports.com and ESPN.com. He has helped set digital strategy and direction for companies in the New York Times Regional Newspaper group, ESPN, ABC and Disney.
He is a recognized expert in web development, social media strategy, search engine optimization, conversion optimization, analytics tracking and business planning. He has worked with large interactive media companies to small and medium sized businesses. Cody motivates and inspires creative teams to deliver superb, polished work under tight deadlines.