iPad 3 and iPhone 5 prove Apple is Internet Marketing king
Internet Marketing
This is why Apple is the world’s most valuable brand.
With but a rumor of the iPad 3 and iPhone 5 reaching the masses as early as October, Apple has the world abuzz with excitement and anticipation.
Last month, Apple overtook Google as the world’s most valuable brand, ending a four-year reign by the Internet search leader. Tje iPhone and iPad maker’s brand reached $153 billion, almost half Apple’s market capitalization. Apple’s portfolio of coveted consumer goods propelled it past Microsoft and made it the world’s most valuable Technology company last year.
Forget Google+, which with a 90% male audience is becoming the Social Network for Guys, with the mere mention of updated Technology, the Interent collectively needs CPR.
According to some suppliers of components to Apple, the new version of the iPhone will be thinner and lighter than the iPhone 4 with an 8-megapixel camera. Additionally, it will operate on Qualcomm Inc.’s wireless baseband chips. The current iPhone 4 uses memory chips made by Samsung Electronics Co. and baseband chips from German chip maker Infineon Technologies AG, according to a report by market-research firm iSuppli Corp. Officials at both companies declined to comment.
And really, that’s all we know at this point.
Which is exactly our point.
We only know that there will be new versions, and half the Internet already wants to place a pre-order.
That’s brand loyalty – especially considering the widely publicized antenna problems with the iPhone 4.
Apple is becoming the Ronald Reagan of consumer products. The company’s successes are magnified and mistakes quickly forgiven; if not forgotten.
We can’t say we’re not guilty of it, either.
We all own iPads. We all plan on being in line for an iPad 3.
We all own iPhone 4s. We all plan on being in line for an iPhone 4.
Apple has created a base of fans more eager than children waiting for the release of the next edition of their favorite comic book.
It’s not a matter of if we’ll spend the money for it. It’s a matter of how quickly.
We’re the perfect generation for it, too.
Apple’s prime market is made up of the same people who saved money for months (years?) every couple years to be able to afford the latest Nintendo video game console.
We’re a generation that expects Technology to get old fast. In fact, we pretty much demand that new Technology make current Technology old – fast.
So it’s no wonder we flood Facebook with chatter and Google with searches for the iPad 3 and iPhone 5 when any little detail about these wonderful gadgets gets leaked.
About Cody Swann
Cody Swann is an entrepreneur, developer, strategist, banged up ex-football walk-on, retired body builder and former journalist born and raised in South Florida. He currently splits his time between his hometown of Stuart, FL and Los Angeles, CA. Cody founded Gunner Technology, a highly sought after digital agency, specializing in helping companies maximize profits through custom web development, technology efficiencies, social media strategy and search engine marketing.
As a manager and developer at ESPN for nearly six years, Cody led development and vision for two of ESPN’s most popular online features: Sports Scoreboards and GameCasts. Additionally Cody oversaw all aspects of MyESPN and ESPN’s social network, ESPN Fan Profiles. Cody worked with Technology, Editorial, Sales, Marketing and relevant business stakeholders to mold ESPN’s social media strategy, develop custom applications for it and execute it. Under his direction, ESPN successfully ported large portions of its core product from a proprietary Java stack to an open source Ruby on Rails stack, capable of standing up and performing under the tremendous load world's most popular sports site delivers.
Cody began forging his technological knowledge more than 10 years ago, developing and designing websites in college. His development work has included web development, web design, content writing, digital photography and digital video production for award-winning sites like Gainesville.com, GatorSports.com and ESPN.com. He has helped set digital strategy and direction for companies in the New York Times Regional Newspaper group, ESPN, ABC and Disney.
He is a recognized expert in web development, social media strategy, search engine optimization, conversion optimization, analytics tracking and business planning. He has worked with large interactive media companies to small and medium sized businesses. Cody motivates and inspires creative teams to deliver superb, polished work under tight deadlines.