Damn, we hate proclamations such as the one in the title of this post, but denying that mobile is the most important facet of a digital presence is becoming more and more foolish. So, we proclaim the Mobile Revolution is here!
Yeah, sure, we’ve seen the numbers for a while. That more people are using their mobile phones to connect to the Internet. That everyone and their mother has a smart device and that by 2015, everyone’s individual world will be controlled via their mobile device.
We see everyday the latest Gallop Poll numbers in the race between iPhone and Droid phones.
As an aside, Net Applications just released its mobile market share numbers for October, showing Apple gaining significant ground during the month. IOS market share grew seven percentage points during October, from 54.65 percent to 61.64 percent. Android grew, too, overtaking Java ME for the second spot globally.
But the anecdotal signs are catching up with the empirical ones.
The weekend snowstorm that knocked out power across the Northeast failed to knock out mobile devices, so we’ve seen a pretty comical flood of Facebook and Twitter updates about how long the power has been out.
Just take a look at your Facebook stream sometime. You’ll see that little mobile icon that denotes a mobile update far more often than not.
There are obviously quite a few reasons for this. As mobile speeds grow (although they still woefully lack our Asian and European counterparts), the patience factor is starting to go away.
As the hardware gets more sophisticated and integrated, users become more dependent on the devices as well.
Big companies such as Google, which just released a Mobile Guide for business owners, have stake in the growth of mobile, which also hastens the industries growth.
The guide, called GoMo, is an initiative to mobilize websites for better user experiences. It features compelling graphics, tips about why and how to go mobile, case studies and a site tester, as well as a list of featured paid vendors who make mobile sites.
Google reports that 61% of users are unlikely to return to a site that’s not mobile friendly, but user engagement increases by 85% with a mobile-friendly design. That trend is appearing around the world; consumers are way ahead of businesses on mobile. GoMo is a concerted effort to help companies catch up.
Of course, this isn’t completely altruistic, Google wants to sell mobile advertising as well as have business owners use its own site tools to build such mobile sites.
Finally, we’ve seen an increase demand here for increased requests to make mobile-friendly sites. In fact, it’s becoming almost pointless to have a website that can’t be easily consumed on a smart devise.
The Mobile Revolution is here
The Mobile Revolution is here!
Commentary
Damn, we hate proclamations such as the one in the title of this post, but denying that mobile is the most important facet of a digital presence is becoming more and more foolish. So, we proclaim the Mobile Revolution is here!
Yeah, sure, we’ve seen the numbers for a while. That more people are using their mobile phones to connect to the Internet. That everyone and their mother has a smart device and that by 2015, everyone’s individual world will be controlled via their mobile device.
We see everyday the latest Gallop Poll numbers in the race between iPhone and Droid phones.
As an aside, Net Applications just released its mobile market share numbers for October, showing Apple gaining significant ground during the month. IOS market share grew seven percentage points during October, from 54.65 percent to 61.64 percent. Android grew, too, overtaking Java ME for the second spot globally.
But the anecdotal signs are catching up with the empirical ones.
The weekend snowstorm that knocked out power across the Northeast failed to knock out mobile devices, so we’ve seen a pretty comical flood of Facebook and Twitter updates about how long the power has been out.
Just take a look at your Facebook stream sometime. You’ll see that little mobile icon that denotes a mobile update far more often than not.
There are obviously quite a few reasons for this. As mobile speeds grow (although they still woefully lack our Asian and European counterparts), the patience factor is starting to go away.
As the hardware gets more sophisticated and integrated, users become more dependent on the devices as well.
Big companies such as Google, which just released a Mobile Guide for business owners, have stake in the growth of mobile, which also hastens the industries growth.
The guide, called GoMo, is an initiative to mobilize websites for better user experiences. It features compelling graphics, tips about why and how to go mobile, case studies and a site tester, as well as a list of featured paid vendors who make mobile sites.
Google reports that 61% of users are unlikely to return to a site that’s not mobile friendly, but user engagement increases by 85% with a mobile-friendly design. That trend is appearing around the world; consumers are way ahead of businesses on mobile. GoMo is a concerted effort to help companies catch up.
Of course, this isn’t completely altruistic, Google wants to sell mobile advertising as well as have business owners use its own site tools to build such mobile sites.
Finally, we’ve seen an increase demand here for increased requests to make mobile-friendly sites. In fact, it’s becoming almost pointless to have a website that can’t be easily consumed on a smart devise.