Social Media Marketing

Your Social Media Marketing Guide

Sorry. Social Media Marketing isn't new anymore. In fact, the concept is as old as markting itself.

Fortunately for you, only a select group of individuals and companies are "doing" Social Media Marketing effectively.

What do we mean by effective? Well, that depends on you.

Effective could mean generating revenue, spreading a message, creating Internet celebrities and infinite other things.

So many of our clients have told us: "We know that Social Media is important, but we just don't even know where to begin."

We do.

We've helped Fortune 500 companies, small businesses and individuals begin and thrive with Social Media Marketing. And we've also recommended other clients stay away from Social Media Marketing.

Social Media Marketing is a precarious mix of art and science, and if you're not ready to make it a first-class citizen in your organization, you might be better off just skipping it completely.

We've facilitated Social Media Marketing through:

Consulting: We'll show you how you company, no matter how large or small, should be incorporating Social. Who should be in charge of what? Who should be doing what? When? Where? Why and How? If you're a Social Media veteran, we'll show you how to better optimize your process.
Training: You may not even know how Twitter or Facebook or Google+ or YouTube or Flickr or [insert many more here] work. We've got expertise in them all, and we can train you and your staff how they work from no knowledge to advanced knowledge.
Monitoring: Monitoring is essential to a Social Media Marketing strategy. We've used and built countless tools that will make this listening process easier, so you can catch the conversation and join it in real-time.
Engaging: OK. So you're starting to build a community. How do you engage it? We'll show you how to establish a consistent voice and keep your audience talking with and about you.
Measuring: Measuring results of Social Media Marketing is the toughest part of the discipline. Most people can't definitively say whether their efforts are producing worthwhile results. We'll show you how to measure your efforts, so you can make business decisions.
Strategizing: Social Media Marketing is an ongoing effort, but sometimes, you'll have a new product or big event coming up and you'll want to create a specific campaign around it. We'll help you brainstorm to create a campaign suitable for Social Media distribution.
Managing: Don't want to deal with Social Media Marketing at all? We get it. You give us a budget. We'll give you results.

We made this Social Media Marketing guide for our clients and anyone interested in learning more about Social Media Marketing and the topics above. In the links below, you'll find Social Media Marketing news, commentary, case studies and more. If you have a question, want to work with us or are interested in having us speak at your conference, please contact us. We'll be glad to help.

Also, please sign up for our free Social Media Marketing newsletter. This way, you'll get all this information and more delivered right to your inbox. We will never spam you (we'd rather sell our souls).