Social Media Marketing
Your Social Media Marketing Guide
Sorry. Social Media Marketing isn't new anymore. In fact, the concept is as old as markting itself.
Fortunately for you, only a select group of individuals and companies are "doing" Social Media Marketing effectively.
What do we mean by effective? Well, that depends on you.
Effective could mean generating revenue, spreading a message, creating Internet celebrities and infinite other things.
So many of our clients have told us: "We know that Social Media is important, but we just don't even know where to begin."
We do.
We've helped Fortune 500 companies, small businesses and individuals begin and thrive with Social Media Marketing. And we've also recommended other clients stay away from Social Media Marketing.
Social Media Marketing is a precarious mix of art and science, and if you're not ready to make it a first-class citizen in your organization, you might be better off just skipping it completely.
We've facilitated Social Media Marketing through:
- Consulting: We'll show you how you company, no matter how large or small, should be incorporating Social. Who should be in charge of what? Who should be doing what? When? Where? Why and How? If you're a Social Media veteran, we'll show you how to better optimize your process.
- Training: You may not even know how Twitter or Facebook or Google+ or YouTube or Flickr or [insert many more here] work. We've got expertise in them all, and we can train you and your staff how they work from no knowledge to advanced knowledge.
- Monitoring: Monitoring is essential to a Social Media Marketing strategy. We've used and built countless tools that will make this listening process easier, so you can catch the conversation and join it in real-time.
- Engaging: OK. So you're starting to build a community. How do you engage it? We'll show you how to establish a consistent voice and keep your audience talking with and about you.
- Measuring: Measuring results of Social Media Marketing is the toughest part of the discipline. Most people can't definitively say whether their efforts are producing worthwhile results. We'll show you how to measure your efforts, so you can make business decisions.
- Strategizing: Social Media Marketing is an ongoing effort, but sometimes, you'll have a new product or big event coming up and you'll want to create a specific campaign around it. We'll help you brainstorm to create a campaign suitable for Social Media distribution.
- Managing: Don't want to deal with Social Media Marketing at all? We get it. You give us a budget. We'll give you results.
We made this Social Media Marketing guide for our clients and anyone interested in learning more about Social Media Marketing and the topics above. In the links below, you'll find Social Media Marketing news, commentary, case studies and more. If you have a question, want to work with us or are interested in having us speak at your conference, please contact us. We'll be glad to help.
Also, please sign up for our free Social Media Marketing newsletter. This way, you'll get all this information and more delivered right to your inbox. We will never spam you (we'd rather sell our souls).
Social Media Basics
- Neiman Marcus Sale: You’re doing it wrong
- Will the real Kanye West please stand up?
- DSI Entertainment Systems: Case Study
- Panera Bread Menu: Great Social Media
- Charlie Sheen Dead? Nope and don’t click that link!
- Our Cynical Side: Big Brother 13, Google, Facebook
- iPad 3 and iPhone 5 prove Apple is Internet Marketing king
- Million Dollar Quartet: There’s a Circle for That
- Google+ Project Prediction: Facebook Failure
- 2011 MD Asteroid makes a good point about web development; Internet marketing
Social Media Commentary
- Randy Moss to the Niners; Now follow Randy Moss on Twitter
- Internet Marketing Efforts that require your attention in 2012
- Are you using a plugin to integrate Facebook comments into your blog?
- The Mobile Revolution is here!
Social Media Engagement
- Lucille Ball: Social Media success story
- Dark Knight Rises Trailer: Only in a Social Media world
- How does the new Facebook Pages work after the upgrade?
- Screenr is amazing
Social Media Measurement
Social Media Monitoring
- Social Media: Randy Moss Retires
- Google+ vs Facebook: Tale of the Tape
- Social Media Monitor: Measure your Social Media Presence Against Your Competition