Melissa actually remembers the instant she wanted to be a designer.
"Third grade - Mrs. Caldwell's class," she says. "I remember because our assignment was to fill in a coloring book."
A coloring book may seem like odd inspiration for a future designer.
"People have a misconception about what design is," she says. "Absolutely, there are creative designers who make graphics or paintings or logos. That's not what I was after. I like to use guidelines and restrictions to express my talent - hence the coloring book inspiration."
She brought that mindset to the college of Visual & Literary Arts at the University of Wyoming where she earned a degree in graphic design.
And she applies that philosophy to her work at Gunner.
"It's hard to communicate this to some clients because clients want 'sizzle' or 'flash,' she says. "Basically, they want to be different, but different generally isn't good in web and mobile design. You wouldn't want to have a town with different looking stop signs would you?"
The worst thing companies do she says, is make visitors or users learn the design.
"Everyone has used Google, or Gmail or Facebook or Twitter or the New York Times," she says. "They are used to certain things. Why change that? Be creative within the expectations of the user."