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The Gunner Blog

The Latest from Gunner Technology posted every Thursday afternoon

Tech's Ethics: Big Data

As Sherlock Holmes would say, “Data, data, data.” That’s what it’s all about today. The world is absolutely swimming in data and everyone and their mother is trying to figure out how to monetize. Most of the scheming currently revolves around advertising, and the big players like Facebook, Google, and Amazon are leading the way …

Tech's Ethics: Sustainability

The Earth is a limited resource. It might not seem like it at times, but materials will eventually run out. Considering how many materials technology consumes, both in its production and its usage, and as we come to rely more and more on that material-hungry technology, those materials are going to disappear sooner than we …

Tech's Ethics: AI

Both the benefits and the dangers of AI are numerous. The problem is you can’t simply take the benefits without getting the dangers. If it were as simple as that, no one would care about the rise of artificial intelligence. But the sad reality is that AI is already having incredibly negative impacts on our …

Tech's Ethics: Algorithms

You might not have heard of algorithms or know exactly what they are, but they play a major role in your life. On the more innocuous side, algorithms are behind the prevalent recommendation engines that deliver custom content to you constantly: Netflix’s “what to watch next”, Amazon’s “you might also like”, Google’s “related searches”, Facebook …

Tech's Ethics: Encryption

We’ve seen previously how companies and governments use technology to erode people’s privacy and negatively impact day-to-day reality. But what about the impacts that people themselves have on others? It’s not all the fault of large organizations. Individuals can obviously have tremendously negative effects on our world as well. And technology has certainly helped them …

Tech's Ethics: Surveillance

Our lives are increasingly being watched. Everything we do is being monitored. There are cameras nearly everywhere tracking our every move. There are so many GPS-enabled devices on our person that our location is known down to the meter for large parts of our day. Our internet activity, especially, is being monitored (and monetized) and …

Tech's Ethics: Androids

Androids. The subject of so many science fiction novels and films. Some are sympathetic heroes, some are humanity destroying monsters. (Sometimes they’re even both.) But what do androids mean for humans? What effect do they have on the growth of emotional intelligence and the ability for humans to interact? As we grant more and more …

Tech's Ethics: Hardware

There are myriad ethical issues surrounding hardware and the exponentially increasing pace of physical technological change. Humans are tool-using creatures – many evolutionary scientists claim it is the most prominent feature that led to our domination of the planet. But what happens when our tools outpace our morals? What happens when the tools present imminent …

Tech's Ethics: Cryptocurrency

Where do you start with cryptocurrency. The cultural phenomenon (read: speculative bubble) that took off in 2017 has continuously confounded analysts and observers. How can such an unstable currency be promoted as a viable alternative to fiat currency? How are we allowing this massive operation to use so much of the world’s energy? How can …

Tech's Ethics: Fake News

We begin, not unlike so much fake news these days, with a tweet. A now deleted tweet that topped out at almost 20,000 retweets and a nearly equal number of likes. One of those viral tweets that struck a nerve. A Dallas man snapped a picture of some busses and claimed they were being used …

Entrepreneur Series: How to Sell Your Idea

For this chapter, we spoke with Brian Brandt from iFound, an AR shopping application that was acquired in 2017 for an undisclosed amount. Gunner Technology: First off, and I know I’ve said this to you a bunch before, but congratulations on getting acquired. That’s something very few people ever accomplish. BB: We got really lucky …

Business Development: Valuing your Services

Find out how to price your product or service and remain competitive.

Entrepreneur Series: How to Grow Your Idea

For this chapter, we spoke with Katherine Kane of Country Shore, a rapidly growing, Florida-based apparel line for anyone who loves the outdoors. Gunner Technology: I’m not sure I’ve ever seen something grow the way Country Shore did. Katherine Kane: Thanks! We put so much effort into getting boots on the ground at various events …

Entrepreneur Series: How to Update Your Idea

For this chapter, we spoke with Ethan Blades from ServiceSmart, an application that helps car service centers track their automobiles more effectively. Gunner Technology: It seemed like ServiceSmart was growing and improving every single week. Ethan Blades: It was frankly incredible. We went from idea to launch to multiple, fairly major overhauls in the span …

Business Development: Reporting and Tracking

If you’re not tracking your business development efforts, you shouldn’t be doing business development at all.

Entrepreneur Series: How to Market Your Idea

For this chapter, we spoke with Kevin Stewart from Circle Street, a marketing solution for local communities that was acquired in 2012 for an undisclosed amount. Gunner Technology: Circle Street is an interesting case study for this episode because not only were you a marketing company, but you had to aggressively market your own company. …

Book Review: The 1-Page Marketing Plan is the best book I've read this year

Granted, the year is young, but one of my resolutions for the new year was to read 52 books in 2019 – a book a week. Unlike my other resolutions, I’ve actually stuck to this one. I’ve read some fiction, but mostly non-fiction to this point. But as we, at Gunner Technology, have been focusing …

Business Development: Nurturing

Nurturing is a combination of networking and sales and is probably the best way to get new clients.

Business Development: Networking

Networking is super effective, but not as easy as people think.

Entrepreneur Series: Common Pitfalls of Entrepreneurship

For this chapter, we spoke with Allison Chandler from Trendying, a constantly updating clothing line based on the trending topics of the day. Gunner Technology: Talking about common pitfalls, and please don’t take offense, but we hit a lot of them together with Trendying. Allison Chandler: No offense taken. The whole thing was a big …

Entrepreneur Series: How to Launch Your Idea

For this chapter, we spoke with Drew Burton from DropMic, a valued partner on our sound monitoring device and application. Gunner Technology: Drew, you have a history of successful launches. Tell us about how you’ve been able to do that. Drew Burton: Well, the key word there is launch. Launch. Launch. Launch. I can’t emphasize …

Book Review: Flip the Funnel kinda Flops

Flip the Funnel by Joseph Jaffe suffers from two common pitfalls. First, it’s too long. The premise of the book is that companies should be focused on using existing customers to get more business through either backend sales or referrals to others rather than trying to fill a giant funnel and move strangers down that …

Business Development: Sales

Always be closing doesn’t work.

Find out what does.

Entrepreneur Series: How to Build Your Idea

For this chapter, we spoke with Alex Joyner from PiPython, a resource from Georgia Tech’s OMSCS program for learning machine learning with Python. Gunner Technology: Building PiPython was a ton of fun. Alex Joyner: It really was. GT: The interesting thing about this project is that you were a pretty tech-savvy partner, so not only …

Business Development: Prospecting

Prospecting is the bridge between marketing/networking and sales.

Find out what that means for your company.

Business Development: Advertising

What the heck is advertising and how is it different from marketing?

Read on.

Entrepreneur Series: How to Pay for Your Idea

For this chapter, we spoke with Jonathan Sailor of Runnstr, an app for hardcore runners. Gunner Technology: Funding was one of the main things we spoke about when building out Runnstr. Jonathan Sailor: Absolutely. There were multiple waves of funding, but up front budget was tight. GT: As it usually is. JS: So really we …

Business Development: Marketing

Marketing is a big part of any company’s business development, but many people don’t even know how it works when it’s successful – or why it doesn’t work when it fails.

Entrepreneur Series: How to Design Your Idea

For this chapter, we spoke with Felix Ancorea of Thumbwar, a social betting app that is shooting for a 2019 launch. Gunner Technology: Felix, Thumbwar was a long time in the making. How did the design process help with that? Felix Ancorea: Yea, long time in the making is an understatement. This was a years-long …

Business Development: What Is It?

Business Development is an Umbrella term with a definition that varies from company to company.

But one thing that remains the same: Biz Dev is crucial to any company’s long-term survival.

Entrepreneur Series: So You Have an Idea…

For this chapter, we spoke with Dan McLellan, founder and creator of the application TwoCents, a platform for sharing opinions that was acquired in 2014. Gunner Technology: Dan, talk to us about your idea a little bit and why you reached out to Gunner Technology. Dan McLellan: Well, ideas are easy, but execution is hard. …

Case Study: Drop Mic IoT

Problem What was the problem to be solved? The City of Jupiter, FL had a problem with an upswell in outdoor businesses violating noise ordinances. Restaurants with outdoor entertainment became vogue in the posh town. However, these eateries would run afoul of the city ordinances which regulated sound levels at certain times of days. The …

Case Study: Shudi Mobile App

Problem What was the problem to be solved? Matt is an active duty serviceman and entrepreneur who created an idea to crowdsource decision making via a social platform. The idea was to allow users to post simple, binary items such as “Which one should I get for lunch?”, including a photo of each item. The …

Case Study: RadPad

  Client Name RadPad Industry Real Estate Problem Summary RadPad is an end-to-end rental marketplace focused around people. Renters use RadPad to find a place, sign their lease and pay rent. Landlords use RadPad to list places, sign leases electronically and accept rents. Jonathan Eppers, Tyler Galpin and Tim Watson founded RadPad in 2012 after …

Case Study: John's Island Real Estate Salesforce Integration

Client Name Johns Island Real Estate Industry Real Estate Budget/Compensation $20,000 Problem Summary JIRE purchased a subscription to PropertyBase, which is Salesforce’s real estate plugin. Unfortunately, the model of integration Saleforce had in mind (where the website would be generated from their end) turned out be unfeasible. Solution Summary Gunner proposed using the Salesforce API …

Case Study: Performance Unlimited

  Client Name Pittsburgh Pirates Industry Sports and Athletics Problem Summary The Pittsburgh Pirates wanted to give their strength and conditioning staff a way to track, measure and correlate qualitative and quantitative data to their athlete’s on-field performance. For example, they wanted to see if their training regimen and guidance translated to on-field performance. Solution …

Case Study: eCapture

Client Name Palm Beach Broadcasting, LLC Industry Marketing, Sports and Entertainment Problem Summary Palm Beach Broadcasting, LLC owns and operates radio stations in Palm Beach County. The company broadcasts music and entertainment, as well as information on local news, traffic, and weather. It also offers listeners and advertisers with local marketing resources, as well as …

Case Study: iPolish & iArmor

  Client Name Biltmore Technologies Industry Consumer Electronics Start Date 09/01/2013 Target Launch Date 01/01/2015 Actual Launch Date 01/01/2015 Problem Summary Biltmore Technologies acquired the patents for color-changing nano-technologies via flexible polymers and needed a way to demonstrate the capabilities of the technology, so they created the idea for color-changing nails that could be controlled …

Case Study: Talk It Out encrypted messaging

Client Name Undisclosed Industry Communication Start Date 04/01/2017 Target Launch Date 05/01/2017 Actual Launch Date 05/01/2017 Problem Summary Our client was in an industry that involved recruiting employees from other firms. It was a sensitive process and we were required to sign an strict NDA to tackle the project. Because of the sensitive nature of …

Case Study: Country Shore Marketing Automation

Client Name Country Shore Industry Retail Project Title Marketing Automation Start Date 01/01/2015 Target Launch Date 03/01/2015 Actual Launch Date 03/01/2015 Problem Summary As a small company that was hugely reliant on Internet sales, digital marketing was crucial for Country Shore. However, at the time, the tools that were offered by ad platforms such as …

Case Study: Class Act Survivor App

Client Name Class Act Sports, LLC Industry Sports and Entertainment Start Date 06/01/2016 Target Launch Date 09/01/2016 Actual Launch Date 09/01/2016 Budget/Compensation $40,000 Problem Summary Describe why the project / work needed to be done (what problem needed solving?) in the most non technical format possible (Good Question for the Client/Stake Holder to answer) Jared …

How Do You Balance Working on Multiple Projects at the Same Time?

As your business expanding and your roster of clients grows (and grows and grows), one of the biggest challenges you’ll face is managing multiple projects. You’ll have so many balls in the air that you’ll run the risk of dropping one of them, which would be a disaster for your company. So how do you …

What's the Difference Between a Webmaster, Software Engineer, Software Developer, etc?

These days the lines are getting blurred. Division of labor is somewhat collapsing and web/software developers are increasingly being expected to know how to do just about everything. That wasn’t always the case, however. In the past there was a more clear delineation between roles, and some of those legacy titles still apply. Let’s take …

Would You Rather Have Specialization or Jack of all Trades?

These are strange times in the world of software development. The technologies available to the world are more robust now than they’ve ever been and even lone wolf individuals can build some pretty incredible products. But the question still has to be raised – is it better to specialize in one thing or to try …

What is the Most Frustrating Thing About Your Job?

Being a software developer isn’t easy. But nothing rewarding ever is. Still, it’s good to know what frustrations lie ahead as you imagine a career in software development. Platform Discrepancies & Replicating Issues One of the biggest frustrations you’ll face when working as a software developer is dealing with the sheer number of different platforms …

What Are the Best and Worst Things About Being a Software Developer?

At Gunner Technology, we think software development is the best. But that doesn’t mean there isn’t a whole lot of “worst” when it comes to being a software developer. BEST: Instant Gratification One of the best things about software development is that you can see a finished product almost instantly and people can start using …

What's the Biggest Lesson You've Learned in Your Career?

Life is learning. Learning is life. And one career where you’ll learn a ton is software development. And not just lessons about how to code, either. You’ll learn a lot of stuff that you can apply to your daily life. Those are some of the biggest lessons we’ve learned as software developers. Learning How to …

What Do You Look for When Hiring a Software Developer?

What Do You Look for When Hiring a Software Developer? At Gunner Technology, we’re all about the 3 P’s: Problem Solving, Persistence, and Pintelligence. What does the P in Pintelligence stand for, you ask? What do you think it stands for? (Creativity is important too.) But if you’re looking to become a great candidate for …

Do You Need a Computer Science Degree to be a Software Developer?

College, at this point, is a lot like war. War/College, what is it good for? Absolutely nothing. That’s not the entire story with college, but it’s getting closer and closer to the truth. What is this college thing of which you speak? At Gunner Technology we have a theory that, since companies can’t give IQ …

A Day in the Life of a Software Developer

Puzzles/Problems What is it like to be a software developer? The best analogy we could come up with is doing a jigsaw puzzle. A lot of technology work is problem solving. You’re basically doing mini-puzzles all the time. Just like looking for the right piece for an empty square, a lot of your time as …

Private Sector vs Entrepreneurs

The distinction here is subtle and often contrived. We’re using it here to differentiate types of clients, but, really, what we’re talking about is a distinction between the types of projects. When we speak of “entrepreneurs” or “entrepreneurial,” generally, we’re talking about building something new, something that doesn’t exist. We’re inventing something. Obviously, that fits …

Public Sector vs Entrepreneurs

As we said, Gunner Technology works with three different types of clients: Public Sector, Private Sector and Entrepreneurs. Entrepreneurs are like the private sector, but as we’ll see today, they’re a totally different animal. Working in the public sector and working with entrepreneurs is really night and day. Early Work Government contracts have unique expectations …

Public Sector vs Private Sector

Gunner Technology works with three different types of clients: Public Sector, Private Sector and Entrepreneurs. Technically, entrepreneurs are in the private sector, but they are a different type of work altogether, so we categorize them separately. And each of them are very different to work for and with, so let’s start off by looking a …

Keeping Clients Happy

Gunner Technology is a service-based company. In so much, clients are our lifeblood. Whether it’s with the private sector or the public sector, we spend most of our time working for and with clients. And like any relationship, there are highs and lows. In our nearly 10 years in business, we’ve figured out some ways …

Working with the Private Sector

According to an informal poll we conducted, nearly 80% of over 2,000 respondents reported being unhappy with the software they use at work. So, you would think there would be a massive push to improve that software, right? Not so much. While we have worked with clients of all sizes in the private sector, the …

Working with the Government

In our trio of client types, government is the newest. We’ve been working with private companies and entrepreneurs since we opened our doors in 2010, but Uncle Sam didn’t come onboard until 2017. Since then, we’ve won several contracts at various levels of government (albeit we’ve lost more than we’ve won, which is a big …

Working with Entrepreneurs

Working with entrepreneurs is the both the most challenging and most rewarding type of work we do. We understand the entrepreneur  because we were founded by entrepreneurs and maintain that entrepreneurial spirit in the way we work today. Entrepreneurs are the lifeblood of this country and drive innovation forward more than anyone, so whenever an …

Client Project: Keys to Success

You’re not going to get very far in our industry if all you do is build stuff for your clients. When building software, you need to view the relationship with the client as a partnership in which you’re both lending your expertise to the task or project at hand. As we’ve said here previously, the …

Managing Client Expectations

How do you manage the expectations of someone who thinks what you do is magic? As we’ve said here, when you’re writing software, that’s usually what you have to do. People who don’t understand code might as well think developers wave a magic wand and stuff appears. You don’t need material, so you’re not waiting …

The Future of the Technology Industry

Let’s face it. The technology industry will shape the future of this country and world more so than any other industry. Technology will change the way wars are fought. Technology will change where people live (on Earth or elsewhere). Technology will change how people work (or maybe decide if people work at all). Technology will …

Learn How to Keep Up with Technology

Technology is one of, if not the, most rapidly evolving and changing industries. Sure, as a technology company, we at Gunner Technology have to keep up with the rapid pace. And there’s a group of folk known as technophiles who make a hobby out of playing with the “latest and greatest.” But technology increasingly is …

Common Misconceptions about Software Development

You probably won’t be shocked to learn there are misconceptions in our industry. Undoubtedly, there are misconceptions in your industry, too. But since we work with a lot of clients, we wanted to share a list (in no particular order) of the biggest misconceptions we encounter. 1. It’s magic Because people can’t “touch” software, the …

Patents, what are they good for?

At Gunner Technology, we deal a lot with patents. In fact, we deal with a lot of Intellectual Property protection, including patents, copyrights, trademarks and non-disclosure agreements. There’s often confusion around what each of these do, so it’s probably best to start there. Patents A patent is a right granted to an inventor by the …

The Problem with the "Enterprise"

Somewhere there is a great pun about the Starship Enterprise from Star Trek. Sadly, though, as big of geeks as we are, we never got into Star Trek. So we’ll skip the joke and get right down to it. In the software world, “Enterprise” refers to a type of software – usually offered by large …

The Future of Employment

There’s this weird thing that comes with covering technology. As you are typing the words, you realize what you are writing will be 100% wrong or 100% obvious in a short time. And yet, right now, we are advancing so quickly that I have no idea how things will ultimately end up. Especially on the …

What will be the Fate of the Big 5?

Google, Facebook, Amazon, Disney and Apple. We talked about how they rose to dominance, but where are the headed next and can anyone stop them from getting there? Disney We’re probably a touch bias since it’s our industry, but we see Disney as the most vulnerable of the five. We use the term “vulnerable” in …

The New Brave New World

In 1931, English author Aldous Huxley described a undesirable and frightening society set in 2540 London. The novel, Brave New World, anticipates developments in reproductive technology, sleep-learning, psychological manipulation, and classical conditioning that are combined to make a profound change in society. In the novel, the majority of the population live in World States, where citizens are …

Cryptocurrency: More than a Way to get Rich Quick

By now, you’ve heard of cryptocurrency. Heck, you may even own some crypto. But if you’re like most people, you don’t even know what it is. And you almost certainly don’t know that the real value with this topic is not the actual cryptocurrency but the technology on which it runs – The Blockchain. So …

Net Neutrality in a Netshell

Want to find consensus on something? Bash the repeal of Net Neutrality and watch everyone come rushing to your side. Democrat or Republican, you’ll be hard pressed to find someone who isn’t pro net neutrality. Interestingly, these same people probably will struggle to explain what net neutrality even is, let alone why they’re all for …

React and the Future of JavaScript

So if Isomorphic JavaScript was the Holy Grail, that should be the end of the language’s evolution, right? Hardly. In fact, another paradigm kind of derailed the early isomorphic achievement. Just as we had achieved the ability to write a web application using only JavaScript, we decide to roll out a new type of web …

Node.js: The Isomorphic Holy Grail

JavaScript has chased the isomorphic development promise since nearly the beginning. Remember from our history lesson, before JavaScript was even called JavaScript, Netscape was pursuing LiveWire to over JavaScript on the server side. Spoilers: It didn’t quite work out for them. In fact, LiveWire (the JavaScript framework) doesn’t even have a Wikipedia entry today. And …

Frameworks and Ajax

As we discussed, non-standardization caused a lot of angst among early JavaScript developers. What worked in Internet Explorer wouldn’t work in Netscape. What worked in Netscape wouldn’t work in Opera. What worked in Opera wouldn’t work in Safari. “And that doesn’t even get to half of it,” Gunner Technology CEO Cody Swann said. “Not only …

The Early Days of JavaScript

The world’s most ubiquitous programming language had some humble beginnings.

The History of Gunner Technology

Gunner Technology shouldn’t be around anymore. Cody Swann founded Gunner Technology in 2010 as an experiment to put into practice what he was learning from his MBA program at the University of Florida. “Look,” Swann said. “I’m a practical guy, so all these things we were learning in the MBA program was great, but I …