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Google AdWords API

The AdWords API allows apps to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns.

The AdWords API allows apps to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns.

Some typical use cases include:

  • Automated account management
  • Custom reporting
  • Ad management based on inventory
  • Bid management based on business data

With the AdWords API you can build software that manages accounts from the customer level down to the keyword level.

The API can do almost everything the Google Ads UI does, but programmatically. Types of companies that have benefited from the AdWords API include:

  • Ad agencies
  • Search Engine Marketing (SEM) companies
  • Big brands managing a large number of accounts, with needs beyond what's possible within the Google Ads UI.

The AdWords API relies on SOAP and WSDL technologies to offer its services.

Employees

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Cody Swann

Since founding Gunner Technology, Cody has served the company in every aspect of business development and product development.

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Dary Merckens

From a contractor to a partner, Dary has been with Gunner since year 1 and embodies the meritocratic spirit and philosophy of Gunner Technology.

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Related Terms

  • E-commerce

    E-commerce is the activity of buying or selling of products on online services or over the Internet.