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Wizard of Oz Prototyping

Wizard of Oz prototyping (WOZ prototyping) is a design methodology used in rapid product development to improve the user experience (UX).

Wizard of Oz prototyping (WOZ prototyping) is a design methodology used in rapid product development to improve the user experience (UX).

WOZ prototyping requires developers to create a rudimentary model of the completed product, which is called a prototype. The prototype may be quite simple, using every-day objects to represent parts of the finished product or it may be a working model, capable of performing some – but not all – of the tasks the completed product will perform. Once the prototype has been created, developers use role playing to test how end users will interact with the product.

The WOZ methodology requires three things: a script that provides directions for what is to take place, a person to play the role of the end user and a human “wizard” that will perform tasks that will simulates the behavior of the completed product. The person playing the end user may -- or may not know -- that they are playing a role or that the wizard’s tasks are being performed manually by a human being instead of by a machine or computer program.

Wizard of Oz prototyping is often used in agile software development and lean programming to improve how business rules are implemented in software. After each iteration, anecdotal feedback and data is gathered and analyzed to help improve the next round of development. The test-and-learn cycle is repeated until development is concluded.

Employees

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Cody Swann

Since founding Gunner Technology, Cody has served the company in every aspect of business development and product development.

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Lisa Brignac

Lisa keeps Gunner on point, ensuring that all tasks are completed on time and with high quality.

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Dary Merckens

From a contractor to a partner, Dary has been with Gunner since year 1 and embodies the meritocratic spirit and philosophy of Gunner Technology.

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Keith Cohn

As the oldest member of the Gunner Technology team, Keith goes by the affectionate nickname "Papa Keith" and is always available to help out a "young buck."

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Jeramiah Anthony

Jeramiah is a wizard at turning loose requirements into a firm vision with a solid plan.

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Kylie Ware

For Kylie, nothing is better than a good process. If it's not documented and repeatable, it's not for her.

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Manuel Orozco

When the headphones go on, you know Manuel is focused and writing code. And his headphones are always on.

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Caitlin Walton

In her own words, Caitlin is a Jill of All Trades - eager to learn and always ready to help.

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