E-Commerce and POS Setup

E-Commerce and POS Setup

to : We helped launch the Country Shore brand - from tech to marketing.

Showcase & Media


Check out photos of this project


What was the problem to be solved?

Country Shore was a brand new retail brand that wanted to sell lifestyle clothing to a niche market.

They wanted to be a direct-to-consumer, Internet-first brand but lacked the technical expertise to get started.


What was the proposed solution?

Gunner Technology put together a consultancy package that literally included bootstrapping Country Shore from zero.

These tasks were included, but not limited to, the following:

Register for Federal EIN

Register Business with the State

Register for Sales Tax ID

Setup Shopify E-commerce platform

> Configure Plan

> Configure backend for business info

> Configure backend for payments

> Configure backend for shipping

> Configure backend for taxes

> Build Design Template for website

Setup POS

> Connect Receipt Printer to iPad

> Connect Card Reader to iPad

> Connect Cash Drawer to iPad

> Connect barcode scanner to iPad

> Install and Configure Shopify POS App

> Install and Configure Square POS App

Setup Automated Florida Sales Tax Calculator Notifier

Setup Barcode and Label Printer


> Record Shopify Product Creation Video

> Record Shopify Product Barcode Scanner Video

> Record Shopify Order Handling Video

> Record Shopify Shipping & Handling Video

> Record Shopify Refund/Return Video

> Record Mailchimp Campaign Creation Video

> Record Barcode Creation Video

> Record Discount / Specials usage Video

> Record Event Finder Video

Setup Facebook Page

Integration Facebook Page + Shopfiy

Setup Twitter Account

Setup Mailchimp Account

Integrate Mailchimp + Shopify

Setup Wanelo Store

Integrate Wanelo + Shopify

Setup PinteREST Account

Integrate PinteREST + Shopify

Setup Google Merchant Account

Integrate Google Merchant + Shopify

Setup Instagram Account

Integrate Instagram + Shopify

Setup Amazon Seller Account

Integrate Amazon + Shopify

Setup Facebook Business Ad Account

Integrate Ad Account + Shopify via Pixel

Setup Facebook Ad Audiences

Setup Google Analytics

Integrate Google Analytics + Shopify

Setup Google AdWords Account

Integrate Google AdWords + Shopify

Link AdWords + Analytics + Merchant

Link AdWords + Search Console

Claim Site in Google Webmaster

Create sample Google AdWords Campaigns

Create sample Facebook Ad Campaigns

Create Sample Marketing Funnel

Setup Shopify Low Intventory List

Deploy Site Live

> Configure DNS

Narratives / Research / Advice / Recommendations

> Create overall Business Strategy Analysis

> Create Shopify E-commerce Analysis

> Create Location (Store/Trailer) optimization Analysis

> Create Marketing Campaign Analysis


What challenges arose during the project?

We learned by fire with the non-digital portion of this project.

Building out a technologically advanced trailer, pricing it, getting satellite installed. We had to do our research as we went.


What was the technical approach to the project?

We chose Shopify to be the crux Country Shore's retail and marketing platform.

We liked that it was based on Ruby on Rails and had a larger community.

Also, it supports E-commerce and POS out of the box.


What was the project management approach to the project?

We took an Agile Scrum approach to the project with one-week iterations and an IPM each week to demonstrate our progress.

We alternated frequently between research and development sprints and moved forward until launch day.


What did you learn from working on this project?

We have helped many companies start from nothing, but this was our first retail company in which we saw nearly all of the initial setup and build-out.

This project was also hardware intensive as we had to configure a huge conversion trailer to be equipped with the necessary connectivity and requirements to operate a full store on wheels.


How did this project benefit the client?

Today Country Shore is one of the largest lifestyle brands for outdoor enthusiasts with nearly a half-million social media followers.

Why Gunner?

Why was Gunner selected for this project?

Gunner Technology was the only company with the technical and marketing expertise required to launch a brand from scratch.

Also, we started our engagement with Country Shore on a pure equity basis, which no one else could do.


What tools, techniques and methodologies were used on this project?

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Adobe Illustrator

Create logos, icons, sketches, typography and complex illustrations

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Adobe Photoshop

Photoshop is Adobe's photo editing, image creation and graphic design software.

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Agile software development refers to a group of software development methodologies based on iterative development, where requirements and solutions evolve through collaboration between self-organizing cross-functional teams

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Fast, scalable, distributed revision control system

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MailChimp is the world’s largest marketing automation platform.



Scrum is a framework for project management that emphasizes teamwork, accountability and iterative progress toward a well-defined goal.

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Shopify is a POS and e-commerce platform written in Ruby on Rails

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They show a passion for understanding our business objectives

They show a passion for understanding our business objectives

They get the job done on time and are quite adept at using open source technology, which saves us money. Gunner balances pragmatism and perfectionism, which is important to us. After using them for both short term and long term projects, we cannot give a higher recommendation

Sam Petteway - CEO

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