Check out photos of this project
What was the problem to be solved?
Country Shore was a brand new retail brand that wanted to sell lifestyle clothing to a niche market.
They wanted to be a direct-to-consumer, Internet-first brand but lacked the technical expertise to get started.
What was the proposed solution?
Gunner Technology put together a consultancy package that literally included bootstrapping Country Shore from zero.
These tasks were included, but not limited to, the following:
Register for Federal EIN
Register Business with the State
Register for Sales Tax ID
> Configure Plan
> Configure backend for business info
> Configure backend for payments
> Configure backend for shipping
> Configure backend for taxes
> Build Design Template for website
> Connect Receipt Printer to iPad
> Connect Card Reader to iPad
> Connect Cash Drawer to iPad
> Connect barcode scanner to iPad
> Install and Configure Shopify POS App
> Install and Configure Square POS App
Setup Automated Florida Sales Tax Calculator Notifier
Setup Barcode and Label Printer
> Record Shopify Product Creation Video
> Record Shopify Product Barcode Scanner Video
> Record Shopify Order Handling Video
> Record Shopify Shipping & Handling Video
> Record Shopify Refund/Return Video
> Record Mailchimp Campaign Creation Video
> Record Barcode Creation Video
> Record Discount / Specials usage Video
> Record Event Finder Video
Setup Facebook Page
Integration Facebook Page + Shopfiy
Setup Twitter Account
Setup Mailchimp Account
Integrate Mailchimp + Shopify
Setup Wanelo Store
Integrate Wanelo + Shopify
Setup PinteREST Account
Integrate PinteREST + Shopify
Setup Google Merchant Account
Integrate Google Merchant + Shopify
Setup Instagram Account
Integrate Instagram + Shopify
Setup Amazon Seller Account
Integrate Amazon + Shopify
Setup Facebook Business Ad Account
Integrate Ad Account + Shopify via Pixel
Setup Facebook Ad Audiences
Setup Google Analytics
Integrate Google Analytics + Shopify
Setup Google AdWords Account
Integrate Google AdWords + Shopify
Link AdWords + Analytics + Merchant
Link AdWords + Search Console
Claim Site in Google Webmaster
Create sample Google AdWords Campaigns
Create sample Facebook Ad Campaigns
Create Sample Marketing Funnel
Setup Shopify Low Intventory List
Deploy Site Live
> Configure DNS
Narratives / Research / Advice / Recommendations
> Create overall Business Strategy Analysis
> Create Location (Store/Trailer) optimization Analysis
> Create Marketing Campaign Analysis
What challenges arose during the project?
We learned by fire with the non-digital portion of this project.
Building out a technologically advanced trailer, pricing it, getting satellite installed. We had to do our research as we went.
What did you learn from working on this project?
We have helped many companies start from nothing, but this was our first retail company in which we saw nearly all of the initial setup and build-out.
This project was also hardware intensive as we had to configure a huge conversion trailer to be equipped with the necessary connectivity and requirements to operate a full store on wheels.
How did this project benefit the client?
Today Country Shore is one of the largest lifestyle brands for outdoor enthusiasts with nearly a half-million social media followers.
Why was Gunner selected for this project?
Gunner Technology was the only company with the technical and marketing expertise required to launch a brand from scratch.
Also, we started our engagement with Country Shore on a pure equity basis, which no one else could do.
What tools, techniques and methodologies were used on this project?