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Dept of the Interior Website Usability Analysis

Dept of the Interior Website Usability Analysis

to : Gunner conducted qualitative and quantitative analysis to improve the Dept of the Interior's web presence.

Problem

What was the problem to be solved?

US Fish and Wildlife had two websites that they were trying to determine usability.

They provided 12 questions that needed to be addressed/answered.

1. How many total and unique users visit the sites across the period analyzed?

2. What is the basic user profile, including reasons they use the sites, professions, geographic focus?

3. Overall, in what ways is the current user experience positive and in what ways is it negative?

4. From the users’ perspective, is the appropriate information portrayed on each site? What additional information do users want the sites to provide?

5. Which current functions are being used and to what extent are the tools currently provided on the site being used, including what aspects of the tools are most used?

6. How valuable are the current decision support tools (DST) to the sites’ users and what are the users’ expressed desires for additional tool functions?

7. What specific website defects exist?

8. Are there any noted usability issues when the site is accessed using Microsoft Internet Explorer, Mozilla Firefox, Apple Safari, and Google Chrome?

9. Are there any specific Section 508 accessibility issues that must be corrected to make the sites compliant?

10. In what specific ways is current functionality limiting user’s ability to address their questions and information?

11. Do users express a desire for geographic expansion, i.e., that the websites would cover more geographic areas? If so, are there any specific geographic areas that users want the sites to cover?

12. Based on the analysis, what specific functional and structural improvements, ranked in order of estimated cost to implement, and including an evaluation of the estimated positive impact of each improvement, and would make the sites more useful?

Solution

What was the proposed solution?

Gunner Technology examined both sites in accordance with Section 508, recorded compliance gaps, conducted surveys, and directed a focus group.

Gunner also developed and utilized simple drop-in JavaScript and Google Analytics to feed activity and record data specific to questions provided by the RFQ.

This report provides the U.S. Fish and Wildlife Service with specific information on site compliance, recommendations for remediation and actionable steps to support usability and accessibility.

Challenges

What challenges arose during the project?

Since both websites were under utilized the challenge was compiling enough data.

Gunner stretched the data collection out to five months to gather as much information as possible and directed a focus group to gather further information.

Working with the two agencies to have our code placed on the websites also posed challenges.

Mahdi coordinated with them weekly until all code was working and functional

Technical

What was the technical approach to the project?

Gunner used Google Analytics to collect data from the websites.

For user experience, Gunner utilized a drop in survey that prompted users to respond to questions adapted from the RFP.

Gunner also utilized WebAIM to analyze 508 Compliance issues.

Management

What was the project management approach to the project?

Gunner combined Waterfall and Agile into a hybrid approach for this project.

With hard dates and goals that needed to be met regarding code gathering the correct information and placing that data into a report format, Gunner needed to stagger a Waterfall approach with the nimbleness of Agile.

Lessons

What did you learn from working on this project?

Gunner learned that to get as much data gathering done on the front end and compile regularly.

Additionally, as the team has learned many times, work with the client closely to be clear as to the information wanted.

And finally - never rely on 100% quantitative data. conduct and schedule several focus groups early on and more than one.

Benefits

How did this project benefit the client?

US Fish and Wildlife was able to use the information provided to increase usability and correct any 508 Compliance issues.

With the 12 questions answered, US Fish will identify user issues and correct them to provide a better experience and increase usage.

Why Gunner?

Why was Gunner selected for this project?

Gunner is able to provide the right people for this project that will meet or exceed business goals.

The team has extensive experience with Google Analytics data gathering and JavaScript to respond to the 12 analysis questions.

The bid Gunner submitted also came in as the low-price.

Proficiencies

What tools, techniques and methodologies were used on this project?

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Agile

Agile software development refers to a group of software development methodologies based on iterative development, where requirements and solutions evolve through collaboration between self-organizing cross-functional teams

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Google Analytics

Google Analytics provides Enterprise-class web and mobile analytics.